Hembakat's logotype

Hembakat

Desserts & Baking · Sweden

Magazine readers of Hembakat

The magazine reader is a woman aged between 25–54 who lives in a rural area. She
loves to cook, bake and try new products. She spends the majority of her money on
children’s clothing, toys and interior design.

Interests

Cooking, Recipes, Baking

25-54
Age
13%
Males
87%
Females

The reader of Hembakat

Kvinnor
87%
Bor i storstad
28%
Bor i mindre stad/landsbygd
72%
Har barn i hushållet
38%
Bor i lägenhet
32%
Bor i villa/radhus
63%
Äger sitt boende
70%
Source: Kantar TNS
Orvesto Consumer

High spenders

Damkläder
173
Barnkläder
171
Kosmetika & Skönhetsmedel
168
Heminredning & Textiler
155
Trädgårdsprodukter/blommor
154
Source: Kantar TNS
Orvesto Consumer

Interests

Bakning
405
Prova nya produkter
250
Hårvård
246
Skönhetsvård
216
Heminredning
213
Source: Kantar TNS
Orvesto Consumer

Online behavior

Heminredning
274
Mat & dryck
250
Mode & skönhet
242
Hälsa & friskvård
226
Handlar på nätet minst varje månad
111
Source: Kantar TNS
Orvesto Consumer
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