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Privata Affärer

Finance · Sweden

Magazine reader

The magazine reader is a middle-aged man who is more interested in personal finances
than other Swedes. He usually lives in a house and is also very interested in golf. He
primarily spends money on household appliances and machine tools, but also on good
wine and men’s clothing.

Interests

Näringsliv, Värdepapper & Affärer, Privatekonomi

45-74
Age
71%
Males
29%
Females

The reader

Men
71%
Living in the city
45%
Living in smaller town/countryside
55%
Have children in the household
32%
Living in apartment
35%
Living in villa/townhouse
57%
Own their homes
79%
Source: Kantar TNS
Orvesto Consumer

High spender

Appliances
173
Machine tools
166
Wine
159
Men's clothing
158
Home electronics
155
Source: Kantar TNS
Orvesto Consumer

Interests

Securities / Trades
617
Business
357
Private economy
322
Golf
215
Wine & wine tasting
172
Source: Kantar TNS
Orvesto Consumer

Online behavior

Stocks, funds and stock exchange
575
Business & Finance
472
Technology news
156
High spender online shopping
102
Source: Kantar TNS
Orvesto Consumer
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