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Privata Affärer

Finance · Sweden

Privata Affärer's target group magazine+online

Privata Affärer’s readers are wealthier, more knowledgeable, and more interested in
personal finances than other Swedes. Privata Affärer offers its readership independent,
specific advice about investing in shares, funds and commodities.

Interests

Privatekonomiska frågor, Näringsliv, Värdepapper & Affärer

40-74
Age
75%
Males
25%
Females

Privata Affärer's readers and visitors

Men
75%
Living in the city
46%
Living in smaller town/countryside
54%
Have children in the household
32%
Living in apartment
38%
Living in villa/townhouse
55%
Own their homes
77%
Source: Kantar TNS
Orvesto Consumer

High spender

Appliences
185
Men's clothing
174
Machine tools
163
Home electronics
160
Wine
149
Source: Kantar TNS
Orvesto Consumer

Interests

Securities / Trades
675
Business
388
Private economy
337
Golf
204
Wine & wine tasting
154
Source: Kantar TNS
Orvesto Consumer

Online behavior

Stocks, funds and stock exchange
647
Business & Finance
552
Technology news
240
High spenders online shopping
110
Source: Kantar TNS
Orvesto Consumer
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